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i love IUM , i love custom> SLOW WEAR.
in 2025, it's less
on past collections
The dew on the wall
The rosy atmosphere of the low wall, with its sandy, bold colours, transports us to the shade of the earth stone.
Small pleasures of sunny colours
An imperfect buttercup placed on a wall covered in plant graffiti immerses us in a refined and elegant atmosphere.
THE "TOULA"
The world of Mongolia's sacred river inspires looks featuring patterns inspired by embossed effects with wild and natural variations.
Туул гол : river that flows through Mongolia for 704 kilometres.
Its on-trend patterns and shapes inspire 100% couture looks. This casual brand was created in 2003 from Mélanie's M, which has been turned upside down.
INTEMPORALS by
CLASSICS
& BASICS
CLASSIC TEE SHIRT
Offering exceptional quality in simple, original looks
'ium', created in 2003, is a brand with a rather casual style. The logo is based on the concept of Mélanie's M as a declined and tilted motif, as are the "appliqués" on the brand's clothing (image).
The cut-out of the M bar into an i gives a meaning to its reading, just like the way we put on our clothes!
These limited series collections are produced in France, first in Lorraine, then in Reunion Island. The brand is distributed through a local network with its online shop window. This simple style evolves with its patterns and trendy shapes. These 100% sewn models are inspired by images from manga and cinema, complemented by motifs from nature.
Each model is currently made to order. The collections are carefully selected from our suppliers to bring you our world of clothing.
The cut-out of the M bar into an i gives a meaning to its reading, just like the way we put on our clothes!
These limited series collections are produced in France, first in Lorraine, then in Reunion Island. The brand is distributed through a local network with its online shop window. This simple style evolves with its patterns and trendy shapes. These 100% sewn models are inspired by images from manga and cinema, complemented by motifs from nature.
Each model is currently made to order. The collections are carefully selected from our suppliers to bring you our world of clothing.